Press Release for Rollback
I have excellent publicists at Tor and H.B. Fenn (Tor's Canadian distributor); Alexis Saarela is my publicist at Tor and Janis Ackroyd is my publicist at Fenn.
But I also always do up a press release of my own for my novels, in addition to the ones they do. And that press release for Rollback is now online as a web page and as a very pretty PDF.
As I've said on my website in an article on getting good press, it's important to find a news angle for your story, because no one but your mother cares that you've written a novel. For Rollback, I'm stressing the prospects for extending the human lifespan ...
Labels: Rollback
Posted by Rob on Saturday, January 13, 2007
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3 comments
3 Comments:
What service do you use for the press release? PRNewswire? or does Tor send it out for you.
Hi, Eric. Tor and H.B. Fenn do send out press releases. But I also have my own carefully developed and honed list; Carolyn (my wife) maintains it, and updates it constantly. We send out paper-mail press releases for things that we know are coming up, and fax press releases out for breaking news.
The H.B. Fenn press release for Rollback is now available online as a Word document
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