Saturday, January 13, 2007

Press Release for Rollback

I have excellent publicists at Tor and H.B. Fenn (Tor's Canadian distributor); Alexis Saarela is my publicist at Tor and Janis Ackroyd is my publicist at Fenn.

But I also always do up a press release of my own for my novels, in addition to the ones they do. And that press release for Rollback is now online as a web page and as a very pretty PDF.

As I've said on my website in an article on getting good press, it's important to find a news angle for your story, because no one but your mother cares that you've written a novel. For Rollback, I'm stressing the prospects for extending the human lifespan ...



At January 15, 2007 11:23 AM , Anonymous Eric said...

What service do you use for the press release? PRNewswire? or does Tor send it out for you.

At January 15, 2007 7:16 PM , Blogger RobertJSawyer said...

Hi, Eric. Tor and H.B. Fenn do send out press releases. But I also have my own carefully developed and honed list; Carolyn (my wife) maintains it, and updates it constantly. We send out paper-mail press releases for things that we know are coming up, and fax press releases out for breaking news.

At January 20, 2007 11:20 PM , Blogger RobertJSawyer said...

The H.B. Fenn press release for Rollback is now available online as a Word document


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